POSITION
Artistic Strategy with Poise
Artiffic works with artists and institutions at moments of transition.
When ambition meets resistance.
When direction needs to be clarified.
When decisions begin to matter.
We work with artistic practice in relation to institutions, capital and long-term credibility. Carefully. Independently. With judgement.
We don’t chase visibility.
We shape position.
WE DO
Artistic & Institutional Strategy
We advise on positioning within the contemporary art field -
not through promotion, but through strategy.
Our work focuses on how artistic practices become legible without being diluted, how credibility is built over time, and how timing, concept and the quality of exposure matter more than scale.
We favour calibration over acceleration.
Process-Based Artistic Development
We work with artistic practice as process, not presentation.
This includes long-term development under real conditions, treating uncertainty and contradiction as material, and resisting premature conclusions.
We are not interested in polishing outcomes.
We work with what holds.
Research, Writing & Critical Framing
We provide research-based analysis and critical framing grounded in art history and contemporary discourse.
Our work includes contextual research, conceptual clarification and critical writing - for practices, projects and internal use.
We do not embellish narratives.
We articulate them.
WE WORK
We work with transparency and discretion, without shortcuts or spectacle.
We respect complexity and consequence, and engage only in processes that can withstand daylight.
For us, elegance lies in saying no at the right moment.
WE ARE
Michel Gyring, MA
Strategic Director & Producer
Strategy, positioning, process leadership, negotiation
Amandine Gyring, MA
Curatorial & Research Advisor
Art history, contemporary discourse, institutional frameworks
Dave Mobrand,
Senior IT Developer
IT, AI, APPS and digital packaging
CURRENT FOCUS
Artiffic is currently engaged in long-term, process-based artistic development and research into authenticity, value and institutional legitimacy in contemporary art.
CONTACT
Conversations begin here:
michel@artiffic.com
amandine@artiffic.com
david@artiffic.com
Also follow us on:
artiffic.substack.com
Instagram:amandine.gee
